Quantifying the impact of price on future sales is one of the most important factors in the success of a business. This presentation by Charlie Nelson discusses various approaches to pricing research, especially the use of simulated choice experiments. These are particularly appropriate when their is no historical data to model - either because there is a new product or there has been little or no historical price variation.
powerpoint (.ppt) (1,532kb) acrobat (.pdf) (379kb)
For more information on pricing generally, we recommend "Pricing: Making Profitable Decisions" by Kent B. Monroe, publisher McGraw-Hill. This book discusses both demand and cost aspects of pricing.
More on conjoint analysis and choice modelling