Mehrdad Baghai, Stephen Coley and David White
Orion Business Books 1999
Sustaining growth year after year is achieved by few companies. Based on a study by McKinsey and Company, the secret has been found. It can be done by managing business opportunities across three horizons simultaneously:
This is a refreshing and insightful book. It is refreshing since it has ideas about growth in the long term, in contrast to so many management books that focus on short-term expediency. It is insightful because it shows how to manage these three horizons at once - and each requires very different management practices and people.
It is to be hoped that all managers study this book.